My Passion for Scaling
My Story
The Never-Ending Quest for “Home”
Originally from Belgium, I’ve pretty much been hopping from country to country like it's a hobby. From a short stay in South Africa (3 months is plenty, right?), four years in the U.S., two years in Düsseldorf, and now... Zurich? Maybe. Who knows where I’ll land next. Every new place has been an “adventure” (read: sometimes chaotic), but it’s all part of my never-ending quest for the perfect home.
The Entrepreneurial Rollercoaster (Hold on Tight!)
Once upon a time in 2010, I started climbing the corporate ladder. I built departments, grew teams, and thought I was destined to be the next big corporate hero. Spoiler alert: by 2018, I was bored out of my mind. So, I left my cushy job at a top Tech & Food company (who needs stability anyway?). Since then... (well you can read it here 👇)
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In 2018 I launched Marketing Scaleurs, a marketing agency in Chicago.
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In 2020, I stepped into real estate, partnering on projects in Florida, followed by founding a travel agency called MyCataleya.
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By the end of 2022, I started Jelloow, my main venture today, where we use data and an AI/ML to help companies define effective marketing strategies.
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As of September 2024, I've also launched this personal marketing account to take you along on my journey, sharing insights, lessons, and experiences.
Goal Freak: Obsessed with Checking Boxes
Yep, I’m a bit of a goal freak. Every year, I break down my life goals into monthly, weekly, and yes, even daily tasks. I write down what I need to achieve each day, because why leave anything to chance when you can micromanage your own life? Work-life balance? I don’t know her. For me, work is life, and life is work.
Achievements (Because Humblebrags Are Fun):
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Sports: Oh yeah, I ran the Chicago Marathon in 2018. No big deal.
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Education: Three master’s degrees? Check. (Executive MBA from Hult in London, a Management Master’s from Vlerick in Belgiium, and an Economics Master’s from Belgium—just in case one wasn’t enough.)
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Travel: 33% of the world down, 67% to go. Currently at 62 countries. Who's counting? (Me. I am.)
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Author: I wrote a book in 2018-2019 called “Think Big, Scale Fast” because clearly, I think big.
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Coaching: Through Scaleurs, I coach people on how to scale up their business and life—because you can totally have it all.
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Wine Nerd: On the verge of completing my WSET Level 4. Yes, I’m that person who will “educate” you on wine at dinner parties.
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Female Leadership Advocate: I also run a weekly newsletter, FemFuel, where I casually drop knowledge bombs on female leadership over on LinkedIn.
My BIG MISSION (Cue Inspirational Music):
Here’s the deal: I’m on a mission to help fellow Scaleurs (aka entrepreneurs who dream big and want to scale their life) achieve their goals, turn their wildest ideas into reality, and basically, just crush life. If you want someone to help you dream big and execute bigger, I’m your person. Let’s scale up, shall we?
Contact
I'm always looking for new and exciting opportunities. Let's connect.